From the design of logos to corporate identities and brand systems, Miller Design focuses on unifying, consolidating and delivering a consistent message as well as building scalable technical solutions for clients.

      Our approach to branding is championed by our philosophy that today's brands can generate a powerful visual statement which can set the cultural tone for an entire organization.

      Just as we judge a book by its cover, clients will judge a company by its brand identity system. It starts with a business card that condenses all that you are and do into a single, immediately recognizable symbol. A mark that arrives before you do. The logotype and/or wordmark is the cornerstone of a brand identity. But it doesn’t stop there. A successful identity system encompasses, coordinates, and harmonizes a company with a recognizable message and individual personality. This system includes the letterhead, the Web site, marketing collateral, and everything else that represents an enterprise.

      Branding is often confused with "corporate identity" or "corporate image". Although they work in concert, they actually have different meanings. Corporate identity refers to a company or product's name, logo and positioning statement - its visual expression or its "look". Corporate image is the public's perception of a company or product, whether that perception is intended or not.

      Branding, by contrast, influences corporate image and provides direction for the corporate identity. It is a marketing communications process - one that is planned, strategically-focussed and fully integrated. It conveys the essence, culture, character and purpose of a company or product. It's the heart and soul of the brand from which all outward expressions emanate.

      Building a strong brand is invaluable. It is the foundation of your corporate marketing. It’s your essence, your herald, your identity.